HEAD OF MARKETING AND COMMUNICATIONS Full Time

HEAD OF MARKETING AND COMMUNICATIONS
REPORTS TO: SCHOOL DIRECTOR

POSITION OVERVIEW
The Head of Marketing and Communications is a senior leadership position integral to shaping and implementing the school’s communications, branding, and marketing strategies. This role is pivotal in fostering strong relationships with parents, students, staff, and the broader community while driving student enrollment and staff recruitment through effective outreach and engagement. The ideal candidate will ensure a cohesive, professional, and engaging image for the school, aligning all efforts with CAS’s mission, values, and strategic goals.

The Head of Marketing and Communications will lead the redesign of the school’s website (Finalsite), streamline communication channels, and oversee digital marketing initiatives to enhance the school’s local and international reputation. They will bring both visionary leadership and meticulous attention to detail, creating impactful marketing materials and ensuring effective communication across all platforms.

KEY RESPONSIBILITIES

Website Design and Management:

• Lead the redesign, development, and ongoing maintenance of the school’s website using Finalsite, ensuring it is user-friendly, visually appealing, and optimized for SEO and accessibility.
• Ensure the website serves as the central hub for all communication, integrating seamlessly with social media and digital platforms.
• Regularly update website content to reflect accurate and relevant information about school activities, events, and achievements.

Branding and Visual Identity:

• Develop and maintain the school’s visual identity, ensuring consistent branding across all materials and platforms.
• Create marketing collateral, such as brochures, flyers, advertisements, and the school’s prospectus, that align with the school’s ethos and branding guidelines.
• Serve as the brand steward, guiding departments to adhere to CAS’s branding standards.

Communication Strategy:

• Design and implement a comprehensive communication strategy to enhance engagement with parents, alumni, students, and staff.
• Develop newsletters, emails, and other forms of communication to keep stakeholders informed and connected.
• Act as a liaison between parents and the school, ensuring timely, clear, and professional communication.

Social Media and Digital Marketing:

• Create and execute a social media strategy to promote CAS’s brand and engage with the community on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Monitor, analyze, and report on social media metrics to improve engagement and reach.
• Develop shareable content that highlights the school’s achievements, programs, and events.

Community and Stakeholder Engagement:

• Build and maintain strong relationships with parents, alumni, local community organizations, and corporate partners to strengthen the CAS community.
• Represent the school at key events and foster positive relationships with media outlets.
• Organize and promote events, such as open houses, cultural celebrations, and alumni gatherings, to enhance community engagement.

Strategic Planning and Reporting:

• Contribute towards the strategic planning efforts of the school by aligning communications and marketing initiatives with institutional goals.
• Regularly analyze the effectiveness of communication and marketing initiatives, providing data-driven reports to the leadership team.
• Manage the communications and marketing budget to ensure cost-effective use of resources.

Proofreading and Content Quality:

• Review and edit all communication materials to ensure they are clear, accurate, and aligned with CAS’s tone and branding.
• Maintain high standards for written content, ensuring all materials are free of errors and professionally presented.

QUALIFICATIONS AND EXPERIENCE

Essential:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Proven experience in website design and management, including proficiency with CMS platforms (e.g., Finalsite).
• Strong expertise in branding, digital marketing, and social media strategies.
• Exceptional written and verbal communication skills, with a demonstrated ability to create engaging content.
• Proficiency in design software (e.g., Adobe Creative Suite) and digital tools for creating marketing materials.
• Strong organizational skills with meticulous attention to detail.
• Experience managing budgets and analyzing marketing performance.

Desirable:

• Experience working in an educational setting or understanding the education sector.
• Familiarity with video production and photography for marketing purposes.
• Multilingual abilities in English, French, and Arabic.

KEY COMPETENCIES

• Visionary thinker with the ability to lead and inspire.
• Analytical mindset with the ability to use data to inform strategy.
• Creative and innovative approach to problem-solving.
• Strong interpersonal skills to build relationships across diverse groups.
• Adaptability and flexibility in a fast-paced environment.
• Leadership and project management skills to collaborate effectively across teams.

BENEFITS:

• Competitive salary commensurate with experience.
• Professional development opportunities.
• A supportive and dynamic work environment.